We Are Here
Client
Alicia Keys Wordwide
Industry
Media / Entertainment
Deliverables
Branding, Visual Identity, Website, Animation, Programs, Marketing.
Tools
Webflow, Photoshop, Figma, Indesign, Davinci Resolve.
overview
We Are Here is a global initiative founded by Alicia Keys to raise awareness and support for a range of charitable causes and social issues.
I was responsible for developing the logo, visual identity, and promotional design assets, creating a cohesive brand that could unify multiple partner organisations under a single campaign.
project scope
The project scope involved creating a distinctive visual identity for We Are Here that could effectively represent a diverse network of charitable organisations and social causes.
Deliverables included logo design, brand development, album artwork, and promotional assets for use across digital, social media, and campaign communications.
The objective was to establish a flexible brand system that would engage a global audience, increase awareness, and support the initiative's mission of connecting people with meaningful causes.
challenges
The primary challenge was developing a cohesive visual language that could represent multiple causes and audiences under a single brand.
Balancing creative expression with consistency across album artwork, promotional materials, and digital channels required a flexible identity system that remained impactful and recognisable at every touchpoint.
A cohesive and impactful visual identity helped unite multiple initiatives under a single brand
Result
A compelling visual identity combined with a robust e-commerce and communications platform helped establish We Are Here as a powerful global campaign.
Its success fostered a long-term working relationship with Alicia Keys and her team, leading to further collaborations across a range of social impact and creative initiatives.
This included the famous high net worth global event, The Black Ball. Again my involvement included collaborating across print and digital channels.
"Andy takes the time to understand what his clients needs are and executes them innovatively."
Sharlene Kemler
Alicia Keys Worldwide
