Replicate
Client
Replicate Labs
Industry
AI / Sales & Marketting
Deliverables
Branding, Visual Identity, Website, Animation, Stationery, Reports.
Tools
Webflow, Photoshop, Figma, Indesign, Davinci Resolve.
overview
Replicate is a fast growing AI sales training platform that had a great product but had a dated-looking logo and no established visual identity.
This disconnect was affecting their ability to engage customers who were looking for a polished brand to reflect professionalism and stability.
project scope
I was tasked with designing a new logo and wider visual identity to represent the product and more importantly develop a brand story with supporting devices for clearer customer recognition.
This would require a full brand toolkit with usage examples, font and logo packs across print, web and social as well as a website, brochures and promotional videos integrating this new brand.
challenges
The sales and marketing training space is very competitve and quite saturated making it hard to stand out against more mature businesses.
As with many startups, finding a balance between looking fresh and modern while presenting a brand that feels considered and well established, can be be hard to achieve.
Stakeholders with different agendas and goals for the company must be addressed in a way that allows for genuine collaboration.
The collaboration delivered a measurable and long-lasting impact.
Result
The team at Replicate Labs are now empowered with a brand story that embodies all of their collective values and are able to present their proposition in a clear and concise way.
This process has radically changed the flow from prospect to customer. Visitors to the site can now quickly decide what services will work for them and sign up their business in a few simple clicks.
"Our rebrand completely transformed the business. From people not returning our calls to phones ringing all the time and a massive seed investment as a result. We couldn't be happier."
James Pursey
Founder
