Marokka
Client
Marokka
Industry
Art / Retail
Deliverables
Product Design, Branding, Visual Identity, Website, Video, Augmented Reality.
Tools
Webflow, Photoshop, Figma, Blender, Davinci Resolve.
overview
I partnered with a friend to build a product design brand focused initially on low-poly animal sculptures as objects of desire for the home.
Following a some success partnering with brands like USM we were asked by British Land to take part in an outdoor exhibition in central London to further promote the brand on a larger scale.
project scope
In order to meet the demands of a much greater public awareness we needed to formalise the brand, product line and packaging.
The opportunuty to market to a wider audience also required a transactional website for new customers to purchase our products.
In addition to this the exhibition needed a big scultpure and interactive elements in the form of animated animals visible via a smartphone app.
challenges
Time was a major factor in the official launch of the brand and preparing for an exhibtion of this scale was incredibly demanding .
Building a giant three metre gorilla isn't easy so we enlisted a team of talented creators to make it and then transport it through the busy streets of london.
The Augmented Reality app utilised a series of monochrome tracking pillars to allow visitors the chance to point their cameras and see rhinos, lions and giraffes come to life and roam around.
A challenging deadline required meticulus planning
Result
The exhibition suceeded in providing many new revenue channels and then growth investment.
Publicity grew organically from America to Asia simply by word of mouth and news coverage.
We were able to partner with The Aspinall Foundation and help raise awareness for the amazing work they do at their gorilla sanctuary.
When the the exhibiton finally ended we donated the gorilla sculture to them where he has found a very welcome home for all to see.
"Gus the gorilla has been a standout in the history of our exhibitions, easliy drawing the largest crowds from around the UK, Europe and beyond. A huge success."
Mark Collins
British Land
